Differences Between Industrial and Consumer Marketing

In industrial marketing, the markets are geographically concentrated the consumers are relatively fewer the distributions channels are short the buyers are well informed the buying organizations are highly organized and use sophisticated purchasing technique the purchasing decisions are based on observable stages.

In comparison to consumer marketing, industrial marketing is more a responsibility of general management. Sometimes, it is difficult to separate industrial marketing strategy from the corporate strategy. In consumer marketing, many times the changes in marketing strategy are carried out within the marketing department, though changes in advertising, sales promotion, and packing. However, the changes in industrial marketing strategy generally have company-wide implications.